With or Without the KPI?

“You can’t manage what you don’t measure.”

Peter Drucker

To measure, or to not measure. That is the initial question and thought presented in the previous blog on the topic of my professional and personal experience of measuring performance.“It’s easy to lie with statistics, but it’s hard to tell the truth without them.” Wheelan, C. (2013). Naked statistics: Stripping the dread from the data. W. W. Norton & Company.

I believe that measuring performance and establishing Key Performance Indicators (KPIs) is critical to achieving long-term success. However, I recognize that this can be a intimidating prospect for some individuals and organizations who have never been measured before. You read that right, some have never been measured on their performance. In this blog, I’ll provide insights into the advantages of measuring performance and offer coaching on how to reduce anxiety and stress associated with performance management and KPIs.


Measuring performance permits individuals and organizations to identify areas for improvement. Most of us know the journey to improve starts with a baseline or getting clarity. By collecting objective data, we can establish a clear picture of our current performance and identify what’s working well and what’s not. This information can then inform decisions about future strategies and initiatives. Furthermore, measuring performance delivers a feedback loop that empowers us to cultivate our approach continuously, and create a culture of continuous improvement.


One of the most substantial benefits of measuring performance is that it can reduce uncertainty and anxiety. By analyzing baseline data, we can establish a benchmark for performance and create clear goals and targets. This can provide a sense of clarity and direction, reducing feelings of uncertainty and anxiety.


Measuring performance can also be motivating. By setting clear goals and targets, individuals and organizations have a tangible aim to work towards. This can create a sense of purpose and drive, which can help individuals and organizations achieve their goals and achieve new levels of success.


Nevertheless, I realize that some individuals and organizations may be doubtful to start measuring their performance. They may believe that they have been successful without measuring their performance and that data collection and analysis will only slow them down or distract them from their core business.


To prevail over this reluctance, I would suggest starting small-scale. Begin with a few simple KPIs and establish a baseline for performance. Once you become comfortable with the process and see the benefits, you can progressively develop your KPIs and measurement methods.


Definitively, it’s important to move in the direction of performance management and KPIs with the proper mindset. Rather than seeing them as a burden or a chore, view them as an opportunity to improve and grow. By embracing the process of measuring performance and using KPIs, you can create a culture of continuous improvement that drives long-term success.


In closing, while measuring performance and setting KPIs may seem overwhelming, the benefits are significant. By collecting and analyzing data, individuals and organizations can make informed decisions, set clear goals and targets, and continuously improve their approach. So, don’t be afraid to embrace performance management and KPIs. With the right approach and mindset, they can be a powerful tool for achieving success.

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To Measure, or Not to Measure

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