“To be, or not to be” is the opening phrase of a speech given by Prince Hamlet in the so-called “nunnery scene” of William Shakespeare’s play Hamlet, Act 3, Scene 1. In the speech, Hamlet contemplates death and suicide, weighing the pain and unfairness of life against the alternative, which might be worse.

If you can not measure it, you can not improve it.
Lord Kelvin
“To be, or not to be” is the opening phrase of a speech given by Prince Hamlet in the so-called “nunnery scene” of William Shakespeare’s play Hamlet, Act 3, Scene 1. In the speech, Hamlet contemplates death and suicide, weighing the pain and unfairness of life against the alternative, which might be worse.
“To measure, or not to measure: that is the question.” (“To Measure or not to Measure? That is the NPS Question”) This is a crucial question that organizations face every day. Should they measure their performance or not? Some people believe that measurement is essential for achieving success, while others argue that it can be detrimental to an organization’s overall health.
Measurement is a vital tool for organizations that want to achieve their goals. It allows them to identify their strengths and weaknesses, which can help them to improve their performance. When organizations measure their performance, they can see where they are succeeding and where they need to make changes. This enables them to make better decisions and allocate their resources more effectively.
On the other hand, measurement can also be detrimental to an organization’s health. It can create a culture of fear and mistrust, where employees are more concerned about meeting targets than doing their jobs well. When measurement becomes the sole focus, it can lead to unethical behavior, such as falsifying data, to meet targets. This can ultimately lead to a loss of credibility and trust.
So, what is the answer to the question of whether to measure or not to measure? The truth is, there is no right or wrong answer. (“What does it mean when there is no right or wrong answer?”) Every organization is unique, and what works for one may not work for another. However, organizations must carefully consider the pros and cons of measurement and weigh them against their goals and values.
If an organization decides to measure its performance, it must do so ethically and transparently. It should communicate its goals and targets clearly to its employees and involve them in the process. It should also provide support and training to help employees achieve their targets without compromising on quality or ethics.
In summary, to measure or not to measure is a crucial question that organizations must consider carefully. While measurement can be beneficial, it can also be detrimental if not managed properly. The key is to strike a balance between measuring performance and maintaining a healthy organizational culture based on trust, respect, and ethical behavior.
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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
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Storytelling with Data: A Data Visualization Guide for Business Professionals
Naked Statistics: Stripping the Dread from the Data
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
Clarity First: How Smart Leaders and Organizations Achieve Outstanding Performance
